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Canva Enterprise

Role: Lead Designer | Project Manager: Lorey Giblin

Tools: Adobe Illustrator, Canva

The challenge: In 2021, I became lead designer for Pacific Dental Services’s Canva Enterprise Project. In this process, I was able to lead two other designers and we were tasked to create hundreds of social media templates (Instagram, Twitter, LinkedIn) spanning across different multiple brands—all under PDS’s overarching brand.

The solution: Maintaining brand consistency was crucial, so I ensured this by using the same colors, typography, graphics, and images across all materials. My goal was to make each piece unique with distinct design elements, while still preserving a cohesive essence that aligned with the overall brand.