Role: Art Director | Photographer: Stephen Dietrich | Project Manager: Nicolle Stockton
Tools: Adobe InDesign, Lightroom, Photoshop
The challenge: The Truly Hypo line is the first of Nature’s Specialties’ products to be completely hypoallergenic, and I was tasked with art direction for the launch and marketing campaign.
The solution: It was important to choose colors that illustrated the feeling of soothing relief, and we curated the photography to reflect that. We utilized multiple props like aloe vera, soap bubbles, and natural wood surfaces to enhance the calm experience.
