Role Graphic Designer

Art Director Jeannette Torres-Kwan

Tools Adobe Photoshop, Illustrator, InDesign, and XD

This was a large mid-year summer campaign created in collaboration with another designer. We were tasked with developing both print and digital collateral to represent our three major brands: Smile Generation, General Dentistry, and Kids' Dentistry.

Our smile-shaped icon, affectionately called "Smiley," was used in a new way. Previously integrated into the Smile Generation logo, we decided to repurpose it as a mask and container. Smiley became a unifying design element across all brands, helping to visually tie the campaign together.