Leading design through reusable Canva templates for PDS Health.
Role Lead Designer
Project Manager Lorey Giblin
Tools Adobe Illustrator, Canva
In 2021, I became the lead designer for PDS Health’s Canva Enterprise Project. In this process, I was able to guide two other designers and create hundreds of social media templates (Instagram, Twitter, LinkedIn) spanning across different multiple brands—all under PDS Health’s overarching brand.
Maintaining brand consistency was crucial, so I ensured this by using the same colors, typography, graphics, and images across all materials. My goal was to make each piece unique with distinct design elements, while still preserving a cohesive essence that aligned with the overall brand.
