Distinctive design solutions for Groomers Pro’s online pet marketplace.

Role Senior Graphic Designer

Project Manager Lisa Le

Tools Adobe Photoshop, Illustrator, InDesign, and Lightroom

Groomers Pro is an online pet marketplace that offers a wide range of pet care products. I was responsible for creating all annual catalogs, digital assets, print materials, and large signage for major conventions like Superzoo in Las Vegas, Nevada, and Groom Expo West in Pasadena, California. Additionally, the team organizes pet grooming photoshoots for creative assets, and I assisted in directing.

Digital email campaigns and banners to support the 30+ brands sold on the site.

Because Groomers Pro sells products from many different brands—similar to Chewy—it was essential to keep a consistent Groomers Pro identity while highlighting each brand’s unique offerings. My role involved creating campaigns that aligned with Groomers Pro’s overall branding, ensuring customers always recognized they were shopping through the marketplace, while still delivering polished, brand-specific creative for each partner.

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