Art direction, design, and photography establishing the visual identity of Nature’s Specialties, a pet care brand.
Role Senior Graphic Designer
Project Manager Nicolle Stockton
Tools Adobe Photoshop, Illustrator, InDesign, and Lightroom
Nature’s Specialties is a pet care brand known for its high-quality shampoos, conditioners, and grooming products used by groomers, handlers, and pet owners worldwide. I served as the lead designer, overseeing the creation and execution of a wide range of materials.
My responsibilities included designing for multiple product launches, email marketing campaigns, social media content, web assets, bottle labels, trade show signage, print collateral, and product detail pages (PDP) for the website. This comprehensive role required a consistent visual approach across all platforms to effectively communicate the brand’s message and enhance customer engagement.
Product Launches
Modernizing the digital experience across all platforms.
A refreshed creative strategy brought cohesion to Nature’s Specialties’ digital presence through web banners, social media posts, and pay-per-click ads. The updated visual approach elevated brand recognition and attracted new audiences. Instagram has grown steadily and is nearing 5,000 followers, showcasing the impact of a modernized design direction.
Bringing the brand to life at major industry events.
Nature’s Specialties attends annual US trade shows including Groom Expo West, Groom Expo East, Intergroom, Superzoo, Groom’d, and Fun in the Sun. There was a need for a wide range of brochures, trade show graphics, booth signage, wayfinding signage, and packaging labels. These visuals enhanced booth presence, guided attendees through the space, and reinforced the brand’s professional image.








