Bright, Healthy Smiles
Role: Designer | Designer: Roxanne Ta | Art Director: Jeannette Torres
Tools: Adobe Illustrator, InDesign, Photoshop, XD
The challenge: This was a large mid-year summer campaign created in collaboration with another designer. We were tasked with developing both print and digital collateral to represent our three major brands: Smile Generation, General Dentistry, and Kids' Dentistry.
The solution: Our smile-shaped icon, affectionately called "Smiley," was used in a new way. Previously integrated into the Smile Generation logo, we decided to repurpose it as a mask and container. Smiley became a unifying design element across all brands, helping to visually tie the campaign together.