Role: Art Director, Photographer, and Lead Designer | Project Manager: Nicolle Stockton
Tools: Adobe Lightroom, Photoshop
The challenge: I needed to re-introduce Medi-Boost as a refreshed product that felt both trustworthy and energizing. The challenge was balancing soothing wellness cues with bold design to stand out in inboxes while clearly communicating product benefits. Beyond awareness, the campaign also had to spark interest and support retention, since medicated additives weren’t what Nature’s Specialties was typically known for.
The solution: The design centers around a eucalyptus leaf motif, chosen for its natural, calming association with wellness. I customized the typography to follow the organic curve of the leaf, creating a harmonious flow that feels soothing and approachable. A soft green palette reinforces the sense of calm and balance, while a complementary pop of bright red adds energy and urgency. This struck the right balance between relaxation and vitality for the product launch.
