Role: Lead Designer | Art Directors: Claire Deleon and Kristin Kurtti
Tools: Adobe After Effects, Illustrator, InDesign, Photoshop
The challenge: Charity: Water is a non-profit organization dedicated to raising funds for providing clean drinking water to people in developing countries. Each year, Smile Generation partners with Charity: Water to create a campaign with an ultimate goal to help those in need.
The solution: They wanted a simple icon that represented both water and health, along with a condensed type lockup based on the provided imagery. I chose a light turquoise to complement Charity: Water’s yellow. I designed all the digital assets, including the main hero image, landing pages, promo boxes, banners, and animated the social media ads. For print, I created flyers, inserts, donation cards, and donation charts.
