Groomers Pro

Role: Lead Designer | Photographer: Stephen Dietrich | Project Managers: Lisa Le and Emily Cavanagh

Tools: Adobe InDesign, Lightroom, Photoshop

Groomers Pro is an online marketplace that offers a wide range of pet care products. I am responsible for creating all annual catalogs, digital assets, print materials, and large signage for major conventions like Superzoo in Las Vegas, Nevada, and Groom Expo West in Pasadena, California. Additionally, the team organizes pet grooming photoshoots for creative assets, and I assist in directing.

https://groomerspro.com/

The 2023 Groomers Pro annual catalog displaying all available products, sizes, and information. I have worked on all the catalogs from 2022-2024, averaging 100+ pages each.

A mailer sent out to all subscribed customers.

A flyer displaying all deals for Groom Expo West, a pet-focused trade show held annually in Pasadena, California. 2023.

The 2024 flyer displaying all deals for Groom Expo West in Pasadena, California.

Digital email assets promoting deals for Groom Expo West, postponed to July 2025.

All Truly Hypo Jelly Pet The Serranos Groomers Pro Seasonal Product Launches Canva Enterprise Charity: Water Bright, Healthy Smiles Couples Apparel Kid's Dentistry: Benefits Remaining

Truly Hypo Jelly Pet The Serranos Groomers Pro Seasonal Product Launches Canva Enterprise Charity: Water Bright, Healthy Smiles Couples Apparel Kid's Dentistry: Benefits Remaining