Role: Art Director, Photographer | Project Manager: Nicolle Stockton
Tools: Adobe InDesign, Lightroom, Photoshop
The challenge: Create an eye-catching, timeless look for autumn and winter seasonal product launches.
The solution: I crafted a cohesive aesthetic for both products by using orange to evoke the warmth of a Pupkin’ Spice Latte, and pink to capture the sweetness of Sugar Pup Fairy. The photography incorporated props like autumn leaves, ornaments, snowflakes, and more, seamlessly blending the essence of both seasons.
