Role: Art Director, Photographer | Project Manager: Nicolle Stockton
Tools: Adobe InDesign, Lightroom, Photoshop
The challenge: Create an eye-catching, timeless look for autumn and winter seasonal product launches.
The solution: I crafted a cohesive aesthetic for both products by using orange to evoke the warmth of a Pupkin’ Spice Latte, and pink to capture the sweetness of Sugar Pup Fairy. The photography incorporated props like autumn leaves, ornaments, snowflakes, and more, seamlessly blending the essence of both seasons.
Sweet, sugary themed digital email campaigns to promote the launch of Sugar Pup Fairy.
An additional promotional email and pay-per-click advertisements in all sizes.
Email campaigns focusing on Pupkin’ Spice Latte, a complementary seasonal shampoo and cologne.
The final seasonal email campaign and additional pay-per-click advertisements to round out the end of the year.
