Role: Lead UI Designer
Tools: Adobe XD, Photoshop
The challenge: I was tasked to create a colorful email that would gather a good number of clicks from our thousands of Kid’s Dentistry patients. The brief was to make it look fresh, vibrant, and modern.
The solution: Various concepts were created with the desired adjectives in mind. I used bright, vibrant colors, joyful imagery, and eye-catching buttons to make it just as attractive to adults as it would be to children. The email was created to be responsive on all devices.