Role: Designer | Designer: Clara Chung | Art Directors: Claire De Leon and Kristin Kurtti
Tools: Adobe Illustrator, InDesign, Photoshop
The challenge: Dental benefits always expire at the end of the year. To remind patients to use them, I was tasked with creating a marketing campaign to advertise the importance of not letting benefits expire.
The solution: Post-it’s are helpful to almost everyone–they’re used as reminders and to-do lists. I always have a couple stuck on my computer monitor. For this campaign, I utilized it as a design element to help trigger that “reminder” in patients’s brains. I created all digital and print assets, including landing pages, social animations, promo boxes, flyers, and mailers.
